Building Investor Trust: European Business Association President Advocates Georgia's Potential for Investment

John Braeckeveldt, President of the European Business Association, emphasizes the importance of fostering investor trust in Georgia. He urges the government to leverage all available opportunities to attract investments into the country.

Admitting recent international setbacks for Georgia, Braeckeveldt acknowledges the detrimental impact on the business environment. He emphasizes that investor trust is paramount, and negative media coverage hinders business prospects. Recognizing that investors have approached his association with inquiries, Braeckeveldt stresses the need to highlight Georgia's favorable investment climate.

Foreign investment plays a crucial role in Georgia's economic growth, and Braeckeveldt, representing a Belgian company within the European Business Association, affirms the interest of various European countries in investing in Georgia. Their sustained presence demonstrates promising opportunities. However, he candidly acknowledges that there is room for improvement, particularly in streamlining processes within the business sphere.

Braeckeveldt urges the Georgian government to take proactive steps forward, emphasizing the importance of engaging with the business community and enhancing the overall business climate. Collaboration and attentiveness to the needs of businesses can foster a stronger middle corridor and contribute to Georgia's economic advancement.