Branding of Water Gudauri Reflects the Spirit of Georgia - World Brand Design about Water Gudauri

"Branding of Water Gudauri Reflects the Spirit of Georgia", World Brand Design publishes an article with this headline about the water Gudaura.

The article also explores the themes of ambitiousl plans of the company, in particular, establishing its brand personality as a water producing company that replaces traditional with contemporary, and portraying Georgia’s unique nature as the main element of the packaging design in order to effectively deepen the customer association for the brand.

"The product of this strategy is a sophisticated, contemporary bottle where you can see engraved mountains which are the symbol of Georgia’s brave spirit – Caucasus mountains. Thus, the design gives a sense of ethnicity to the brand and establishes emotional bondage with Georgian customers. Because of this strategy Water Gudauri has established strong esteem in Georgia and is considered a strong local brand with a goal to become a global brand. Furthermore, the appearance of the mountains also sends the message about the pure product quality. The transparency of the bottle also highlights the premium quality of water and establishes a strong sense of trust among customers.", says World Brand Design.