Behind the Brand: An Interview with the Founder of Seren Swimwear

We had a conversation with Tamta Chachanidze, the founder of Seren Swimwear, to bring you all of the information behind this new swimwear brand.

Tell us your story; how did come up with the idea of swimwear brand Seren Swimwear and what were your goals initially?

I had always dreamt of developing my own swimwear brand, but I had never taken real effort. The idea of sketching my paintings onto clothes has motivated me and inspired me to do real business.

Tell us about the concept of Seren Swimwear and what differs you from competitors?

The brand’s concept is based on prints of acryl fabric that we use in our swimwear. These unique color prints are exclusively created for us, while the market lacks the whole and color swimwear and we plan to replenish this gap.

What do Georgian customers love most and which of your swimwear is itself unique and why?

Customers are most interested in our printed swimwear with bright and joyful colors.

At this stage, we stay focused on the domestic market, but we receive feedback from foreign countries too, where we have already sent several orders. Our objective is to make Seren an international brand that will supply color swimwear to customers in various countries.