Posted: 4 years ago

Ana Metreveli: "New Technologies in Marketing Are Changing Everything We Know and Believe"

Interview with Ana Metreveli, Marketing Consultant at the company ‘’Inspiration Marketing,’’ and Marketing Director of Nexia TA.

Tell us about how you got into the field of marketing, and what factors played an important role in choosing this profession?

Truth be told, I didn't decide on marketing at first, it came about automatically, decided by my first job. Then I realized that this is exactly the kind of profession that I’m interested in, what attracts me, and makes me feel good, but at the same time, pushes me to constantly grow and to move forward.

Amidst the current technological changes, what challenges do you face?

New technologies literally change everything we know and believe. It also results in important business tools that are used for marketing success, and vary considerably from year to year. I think it's the duty of marketers to keep up to date with the speed of these changes, which in itself means more challenges, but brings us even closer to our products, services, and, of course, customers.

What has changed in the field in the last 5 years, and what changes are expected?

The digitalization of the marketing field and the start of a new media channel are effectively used to deliver, positioning, and most importantly, get feedback from the customer. This transformation puts marketing services in 24-hour mode, which is exciting, but at the same time a challenge.

What do you think are the most important qualities a marketing manager should have, and what is his or her role in the organization in general?

When talking about a feature such as this, there are a few things, first of all, you have to understand what are the demands on the market, and what the customer wants. The second is to support the company in creating an adequate product for demand, and the third is to deliver the right idea, product or service to the target segment.

The most important abilities are: analysis, strategy, creativity.

What do you do to keep the organization from falling behind on the latest trends, and keep applying innovative approaches to marketing?

We strengthen our brand, we work on brand development and marketing strategies, and we also look at what our target segment is using; our segment is diverse, so we do integrate channels and approaches, sometimes innovative, sometimes traditional.

What's an organization's business model in marketing? How is it focused on the customer?

That’s the field of B2B marketing. Every step is tailored to our client's demands, attitudes and needs.

One word that describes your job.


The most useful advice you’ve ever received in your life.

Move on, sticking to the same place never works.

Think of a person who inspires you professionally.

The Founder of Inspiration Marketing - Irina Dumbadze.