Admixer Continues To Develop on the Georgian Market

Admixer is an international programmatic ecosystem that connects digital media market players to assist them in the purchase, launch, and production of interactive ADS.

The Admixer ecosystem provides productive collaboration for absolutely every player on the market: websites, publishers, media holdings, online movie theaters, apps, sell-houses, ad networks, data providers, advertising agencies, and customers. The system also includes media that people often consider as non-digital - television, OTT, radio, DOOH, indoors and ads on vehicles.

"Admixers technological architecture is designed to provide easy communication between market players, so that they can perform all kinds of transactions, including financial ones," said Alexander Breus, CEO of Admixer Advertising.

The company is a representative and partner of products such as Google Marketing Platform, Viber, InMobi, Tinder, Opera, and many others. Therefore, Admixer GE

introduces global inventory and practices in the local digital market.

Admixer Advertising has been in the market for over ten years. It has offices in various countries: the United Kingdom, Ukraine, Belarus, Moldova, Latvia, and Kazakhstan.

Georgia joined the Admixer team this year in 2020. The purpose of Admixer.ge is to simplify the business approaches and relationships between advertisers and publishers. Also, to introduce new inventory monetization opportunities and to provide additional technical support for effective advertising campaigns.

"By the end of the year, the company will present a complete package of technical solutions that will help Georgian market players to create programmatic products. In addition, we will develop a tool to enable the purchase and sale of local inventory and data. And this tool will create the opportunity for local market participants to integrate into the international software ecosystem ” - said Dimitri Tikaradze, CEO of Admixer Advertising Georgia.