Winetourism.com – New Opportunity for Popularizing Georgian Wines on International Markets

Wine tourism promotion website appeared in the Georgian online space. winetourism.com aims to grow the visibility of Georgian wine cellars on international markets and popularize Georgian wines in this way. “Wine tourism is a new field in Georgia.

Therefore, wine cellars and organizations still have to improve their platforms and concepts and pass training periods. Georgian Maranis (wine cellars) are very attractive thanks to their authenticity, but the question is how accessible these facilities are for international clients. Therefore, our company is developing an online platform to increase the visibility of Georgian wine cellars on international markets.

This primarily refers to medium and small wine cellars. Furthermore, winetourism.com will help wine cellars attract tourists and increase their incomes. Our platform will popularize Georgia’s regional wines”, winetourism.com regional manager Tamta Bankanashvili said. As noted by the winetourism.com founder, it is very easy to place wine cellars on the platform: to this end, applicants should fill out a registration form and insert detailed information on their wine cellars – what sorts of wines this or that wine cellar produces, locations of these facilities, other services and activities offered to visitors and so on.

“After the registration, our team starts creating the profile of the registered wine cellar by use of all necessary marketing methods that ensure proper positioning of the inserted information in the search system to make this information more attractive for potential visitors and inspire them to make bookings. At this stage, winetourism.com unites approximately 3,000 wine cellars all over the world, but these indicators grow on a daily basis”, the Wine Products Tourism Manager Eter Gorgiladze said.

Winetourism.com providers various benefits for the registered wine cellars: attracting bookings from international and domestic tourists; managing the reservation system and paying the tour fee through safe payment systems; free registration on the platform and creating the wine cellars’ platform to increase the international visibility.