“The Quality of Georgian Wine and Its Success in International Markets Depend on Vineyard Quality,” Says Levan Mekhuzla

Individuals who decide to establish commercial vineyards after May 1 of this year will be required to obtain authorization for vineyard planting. The regulation will not apply to those who already own established vineyards, stated Levan Mekhuzla, Chairman of the Georgian National Wine Agency.

The Parliament of Georgia has already approved amendments to the Law of Georgia “On Vine and Wine” in its second reading. The amendments introduce the concept of vineyard planting authorization, defined as a document issued by the National Wine Agency—a legal entity under public law—which grants individuals and/or legal entities the right to establish commercial vineyards.

Following the adoption of the amendments, a relevant normative act outlining the required documentation will be developed before May 1.

“We leave vineyards to future generations, which is why they must be planned as long-term investments. Farmers must ensure compliance with agro-technical standards, varietal purity, and proper vineyard establishment techniques. The soil and location are decisive factors, as the place of origin determines the quality of the wine. Similar regulations have long been in place in leading European wine-producing countries. The quality of Georgian wine and its success in international markets depend precisely on vineyard quality,” said Levan Mekhuzla.

Under the new regulation, individuals who establish vineyards without authorization will not be permitted to sell grapes or wine for commercial purposes. The requirement to obtain authorization applies only to those planning commercial activities and does not affect individuals establishing vineyards for personal use.

Authorization for vineyard planting will be issued free of charge by the National Wine Agency.