Grand Tasting of Georgian Wine Graces New York City

In a bid to broaden the horizons of wine connoisseurs and expand its market reach, Georgia, backed by the National Wine Agency, orchestrated a grand tasting of its distinguished wines in New York City. This event, in collaboration with the reputable American marketing firm Colangelo & Partners, showcased the rich viticulture of Georgia.

The occasion was marked by a master class and a wine tasting, drawing around 200 attendees— a mix of importers, distributors, celebrated sommeliers, wine writers, and journalists from New York. These wine aficionados had the privilege to explore wines from over 30 different Georgian wine producers, each unique in denomination.

The convergence was not merely a celebration of wine; it was a strategic endeavor to elevate the profile of Georgian wine in the United States, a crucial market where the standards and export prices for quality wines are exceptionally high. Events of this nature are instrumental in fostering awareness and cultivating new trade alliances for Georgian wines.

Colangelo & Partners, holding a contractual relationship with the National Wine Agency, have been spearheading the marketing campaigns for Georgian wine in the USA since 2022. With over 15 years of experience, they are one of the largest marketing companies in America. Next year, they are set to roll out a comprehensive marketing campaign, aligning with strategic directives to augment the awareness and demand for Georgian wines in the American market.

This gathering is a step towards positioning Georgian wines as a notable contender in the world of viticulture, allowing the unique blends and flavors of Georgia to find their spot on the global palate.