German Influencers Explore Georgian Wine During Promotional Tour

In order to promote awareness and increase the export of Georgian wine in the German market, a tour of German influencers was held in Georgia with the financial support of the National Wine Agency and organized by the contractor marketing company ff.k Public Relations.

The group members, including sommeliers, bloggers, and video photographers, visited wine-producing companies and wineries in Kartli and Kakheti. At the wineries, guests tasted Georgian wines made using both classical and traditional methods and learned about the centuries-old history, culture, and traditions of Georgian wine. The reports prepared by the influencers about Georgia and Georgian wine will help increase the awareness and popularity of Georgian wine in Germany.

The National Wine Agency began cooperating with the German company ff.k Public Relations in 2021. The active promotion campaign continues this year. As part of the campaign, tasting seminars are held in various cities in Germany for wine professionals and representatives of the wine trade; Georgian wine is presented at international exhibitions, targeted advertising and media campaigns are carried out, and wine tours are organized in Georgia.

This year, three wine tours have already been held for German wine professionals, importers, and media representatives with the support of the National Wine Agency.