"Georgian Wine Will Grow in Global Appeal" – Villa Mosavali on Tradition, Exports, and the Future of Winemaking

Georgian winemaking holds a unique place in the country’s culture—a living tradition passed down through generations. Today, it is not only a symbol of national heritage but also a vital contributor to Georgia’s economy, tourism, and international image.

"Villa Mosavali" shared its perspective on the evolution of Georgian winemaking in the “Wine Road” section of Business Partner.

“Loyalty, long-term vision, and passion for the product we love—these are the key factors that make our wine special,” says Nikoloz Shekriladze, General Manager of Villa Mosavali.

According to Shekriladze, Georgia’s identity is inseparable from wine. With 8,000 years of winemaking history, the country is home to the world’s oldest known wine culture.

At the heart of this legacy is Qvevri wine, and Villa Mosavali proudly continues this tradition using ancestral methods of fermentation and aging in Qvevri clay vessels.

“We strive to popularize Qvevri wine. Although it's less market-friendly internationally, without it, Georgian winemaking and history would be incomplete.”

The company produces 100,000 bottles annually, a figure that aligns precisely with its business goals.

“Quality starts in the vineyard. Every year, we invest significant time and attention in ensuring healthy growth, careful cultivation, and a high-quality harvest.”

Each winemaker and winery has its own signature style, Shekriladze emphasizes, and maintaining that individuality is key.

“To anyone who believes in Georgian wine, respects its history, and can produce quality—my advice is: try your luck. I’m confident that with every year, every decade, Georgian wine will become increasingly interesting to the international market.”

Villa Mosavali also highlights the importance of export partnerships and global visibility.

“You can’t build a successful wine business without access to foreign markets and international collaborators. In today’s competitive environment, quality alone isn’t enough. Awareness matters. Targeted marketing and active promotion are essential to reach the right audience.”