With the support of the National Wine Agency of Georgia and organized by its U.S. partner company CORUS SYSTEMS INC., Georgian wine tastings were held in New York and Connecticut across eight major supermarket chains.
Within each event, five different Georgian wines from three wine companies were presented for tasting in promotional wine areas located in supermarkets and retail outlets.
Organized by CORUS SYSTEMS INC., more than 100 Georgian wine presentations were held during the months of May, June, September, October, and November, with tastings continuing throughout December.
Events of this format are consumer-oriented and aim to diversify export markets for Georgian wine and support sales growth.
In parallel with the tastings, over the past three months Georgian wine has been showcased at a number of major events in the United States, including the large-scale tasting Wines of Georgia Grand Tasting (Los Angeles), the international wine festival Karakterre (New York), the international wine exhibition Orange Glou Fair (New York), the first Georgian amber wine festival Amber Georgia (New York), the international natural wine exhibition RAW Wine NYC (New York), and the San Diego Food + Wine Festival (San Diego). In addition, one of the most popular wine shows in the United States, V is for Vino, produced an in-depth feature on Georgian wine.
The United States is one of the key strategic export markets for Georgian wine. Since 2013, targeted marketing activities implemented with the support of the National Wine Agency have significantly contributed to increasing both awareness and exports of Georgian wine in the U.S.
