National Geographic Publishes a Series of Articles about Georgia
Within the framework of the marketing campaign of the National Tourism Administration, an influential publication National Geographic prepared articles about Georgia.
"Four Seasons of Culture in Georgia" - this is the title of the first National Geographic article describing Georgian hospitality, supra, local music, dance and Georgian culture.
Travelers to the country of Georgia often return heaping praises upon Georgian food, Georgian wine, and the beauty of Georgia’s nature. But, invariably, the people who fall in love with Georgia praise something else, too: the richness―and exuberance―of Georgian culture. Although contemporary Georgia has been influenced over the centuries by a variety of sources—areas within the modern-day country at various points have been part of the Persian, Byzantine, Arab, Mongol, Turkish, and Russian empires—Georgian culture remains distinct. From the musical tradition of polyphonic singing to the fervent dictates of hospitality that ensure that every supra (feast) to which you’re invited will involve a staggering abundance of food, the rich artistic, musical, and effusive culture of Georgia draws visitors back time and again to this Black Sea nation,’’reads the article.
The next National Geographic article is dedicated to the nature of Georgia with the following title: "From Mountains to the Sea in Georgia."
The article describes the country's unique ecosystem and diverse nature: mountain hikes, Georgian mountain resorts, national parks, river rafting and the Black Sea coast.
In the article, journalist Tara Isabella Burton provides readers with information about Tbilisi, Batumi, Kutaisi International Airports, Mestia and Ambrolauri local airports, as well as transportation options.
The National Tourism Administration's winter marketing campaign includes the world's largest media and travel platforms, such as Conde Nast Traveler Global, Conde Nast Traveler Middle East, Time Out Magazine Middle East, Wego, CNN, National Geographic, Expedia, Vogue.
The campaign started in November last year and will end in late January. The campaign is underway in Saudi Arabia, the United Arab Emirates, Israel, Poland, Estonia, Lithuania, Latvia, Germany, France, Spain, and the United States.