Kutaisi Leading Construction and Development Company “Panorama Group” Celebrates 15th Anniversary with a Major Rebranding
“Panorama Group,” a leader in Kutaisi’s construction and development sector, marks its 15th anniversary with a refreshed brand identity. Since its establishment in 2010, the company has been delivering high-quality residential and commercial projects. As part of the rebranding, Panorama Group introduces a modern visual style and reaffirms its mission to provide innovative, customer-centric solutions.
New Identity: Elegance, Simplicity, Perspective
At the heart of the rebranding is the new “Panorama Group” logo—a stylized letter “P” that elegantly transforms into the silhouette of a bird perched on a ridge. This symbol embodies vision, freedom, and the diverse perspectives offered by each of the company’s projects. The logo design reflects Panorama Group’s commitment to a refined lifestyle, thoughtful architecture, and harmonious connection with the environment.
Old
New
Colors and Typography: Consistency and Modernity
The new brand’s visual language includes a carefully curated color palette that combines primary and accent tones, creating a modern, cohesive, and elegant appearance. These colors will be used across all of the company’s marketing and communication materials. Additionally, a contemporary typography style has been selected to ensure clarity and aesthetics in both Georgian and English texts, underscoring the brand’s global vision.
15 Years of Success and Innovation
Panorama Group’s 15-year history is distinguished by numerous successful projects that have transformed Kutaisi’s urban landscape. The company’s portfolio includes modern residential complexes, commercial properties, and infrastructure solutions, all characterized by high quality, innovative design, and a focus on sustainability. “Our goal has always been not only to build structures but to create spaces where people feel inspired and comfortable,” said Giorgi Tabucadze, Head of Marketing at Panorama Group.
Vision for the Future
The rebranding is not only a celebration of Panorama Group’s past but also an embodiment of its vision for the future. With its renewed identity, the company continues to drive innovation, promote sustainable development, and offer exceptional living experiences to its customers. “Our new brand reflects our commitment to staying closer to our customers, meeting their expectations, and contributing to Kutaisi’s development as a modern city,” added Giorgi Tabucadze.
Render Group took care of the rebranding of Panorama Group.
Website: www.panoramagroup.ge
