Bottled Wine "Enkeni" by Students of Agrarian University

The task of the university is also to think of inidividual labels for the installed wine and to take care of the branding of the product. They also have to come up with marketing calculations and strategies. 

It is noteworthy that from the setting of the wine to the labeling the bottles, students make decisions absolutely independently. The project has an educational load and the product created within the course is the work that must be estimated by the university.

They decided to use varieties for pitchers: Kisi - 60% and Kakhetian Green - 40%.

"We made this decision based on the organoleptic characteristics, that we wanted to achieve from all three wines at the expense of varietal aromas.", noted Shota Natroshvili.

"In Qvevri wine, we were looking for the typical flavors, to maintain the style identity and originality. At the same time, we wanted the wine to be easily acceptable to foreign consumers and we refused to use coarse tannins. We wanted our pitcher wine to be a bridge between the Georgian traditional method and European customers.

In addition, we thought that this wine would be very popular in the Georgian market, since nowadays, the wine market is full of high-alcohol, "rough" pitcher wines, which Georgian consumers, to put it mildly, are tired of. Our wine must have created defusion on the pleasant, warm evening when we want the wine to be the main accompaniment of the evening and not the main character.

Two varieties of wine would allow us to achieve this: Kisi - 60% and Kakhetian Green - 40%." 

The word Enkeni is the Georgian name for September. A wine's vintage period also starts in September.

"We wanted to say with the name of the brand, that we are the new generation that will get closely linked to the duties and traditions needed for establishing Georgian wine."

"We thought, that the label had to be visually displayed with the pitcher, and finally, we came to the conclusion, that the whole technological process should be shown to us. For this, I have personally created a sketch that has been refined with my teammates and currently, illustrates the process of making pitcher wine. 

The label came out to be colorful, informative, and refined. Most importantly, it tells the story in a language that can be understood by everyone."