Zedazeni Becomes Official Manufacturer and Distributor of MOLSON COORS Beer Brand MILLER

Georgian beer company (brewery "Zedazeni") became the official manufacturer and distributor of MILLER beer brand of American company Molson Coors, the world giant of the beer industry.

After the financial, legal and technical audit of the company's corporate governance system, the American premium brand - MILLER was added to the Zedazeni beer portfolio. This business transaction once again confirms that "Zedazeni" enterprise fully meets all the world standards and requirements necessary for the production of high-quality, premium brands.

MILLER produced in Georgia will be sold in Georgia, Azerbaijan, Armenia and Middle East countries.

MILLER is a light, American, premium-class beer. Its taste is made not only by its recipe but also by its unique brewing technology - four-fold filtration.

"It's noteworthy that "Georgian Beer Company" is innovative in the beer market. We turned the difficulties caused by the pandemic into an opportunity and used this time to make the Georgian beer market even more interesting. After almost 3 years of negotiations, additional investments, experimental brewing, enterprise audit and introduction of western standards in the management of the company, today we are proud to announce that the brewery is a partner of the world giant of the beer industry - Molson Coors and has a license in our region and other countries of the Middle East. So "this is our time, it's Miller's time", said Kakhaber Kotrikadze, director of "Georgian Beer Company".

"Georgian Beer Company" was founded in 2011 and TBC has been its partner since its establishment. Within the framework of the mentioned cooperation, TBC "Zedazeni" received a total of 270 million GEL of financing.