VISA and Business Federation Revealed the Winners of "Women for the Future"
Today, an independent jury selected 2 winning female entrepreneurs from the top 10 finalists in the Visa Elevator Pitch business competition.
Ana Nadiradze, co-founder of the Horstur brand, won the first place and 25,000 GEL, while Natia Bedenashvili, the founder of the Bisernati brand, won the second place and received a cash prize of 15,000 GEL.
In 2021, the winner of the competition, Ana Nadiradze, created an equestrian platform - "Horsეtours", which provides an innovative solution for the development of local tourism. The innovative online platform helps horse riding guides and ranches to digitize their service, offering customers a unified online booking and payment option.
The second place and 15,000 GEL was won by Natia Bedenashvili, the founder of the brand "Bisernati", a manufacturer of natural and semi-natural handmade accessories. The startup was founded in 2020 and constantly offers customers a variety of individually designed products.
The top ten of the competition are:
- Brand "In Bloom Garden" - Mariam Balanchivadze
- Brand "Halo" - Ana Eremeishvili
- "Horsetour" brand - Ana Nadiradze
- "Dasi" brand - Tamar Zghenti
- Brand "Bisernati" - Natia Bedenashvili
- Brand "Agro Holding" - Sofiko Makhatlishvili
- Brand "Hippo Velo" - Veriko Basal
- Brand "Faktura Atelier" - Mariam Makharadze
- Business idea "Character" - Tamar Kvelidze
- Brand "Dam - Dam" - Ketevan Karseladze
In the second stage of the competition, the finalists attended two-day free consulting and mentoring sessions, where they learned the techniques of pitching and preparing an effective business presentation. The course, within the framework of the global campaign - She's Next, Empowered by Visa, in partnership with the business federation "Women for the Future", was announced and the participants met predetermined criteria and were selected according to the rules.