Tskali Margebeli Establishes its Position in the US and Asia

Tskali Margebeli plans to diversify its exports.

According to Ana Berishvili, the head of the company's marketing department, Russia commands a small share in terms of Tskali Margebeli's exports, and before the Russian invasion of Ukraine, Ukraine was the largest export market for the company.

Currently, Tskali Margebeli establishes its positions in the US and various countries of the region of Asia, with the addition of three new export markets in 2021 - Poland, Great Britain and Saudi Arabia.

The company exports to 30 countries, including the European Union, the CIS, Asia, the Middle East and North America.

"The main strategy of Tskali Margebeli is to diversify the markets. This period has also shown that this is one of the main solutions. In particular, we started to replace the Russian market in 2006 and reduce its share as much as possible. Generally, Russia is not the country the companies would wish to have close ties with, and especially Georgia, given our history in terms of Russia.

Currently, we are establishing positions in the United States and Asia, and last year we entered three new countries - Poland, Great Britain and Saudi Arabia.", noted the head of the company's marketing department.