Phubber Starts Partnership with Maxin AI

Phubber is actively working on entering the Ukrainian market. In order to successfully operate in the global marketplace, digitalization is an essential part of the process, so that the quality of the service does not decrease as the scale increases.

Collaboration between Phubber and Maxin AI serves the same reason. Maxin AI is a Georgian company, however, until now, its portfolio included international projects. 

As Phubber co-founder, Giorgi Chugoshvili mentioned with FinTech, Maxin AI's involvement will develop in three main fields.

Firstly, development processes include product categorization. According to the co-founder of Phubber, the application already accumulated a large number of clothes of different styles, shapes, and purposes, which requires division into categories and organizing them. He noted, that soon after uploading the product for sale, the customer will no longer have to manually enter its features, the algorithm will categorize it, which therefore will simplify the process of choosing and purchasing the product. 

The second direction involves making recommendations. Customers require the most personalized service and product specifically tailored to their tastes. Analyzing the data and actively working with the Phubber database will enable MaxinAI to help the company to make the most accurate recommendations.

"Instagram uses the similar technology. There are billions of different posts here, but its users only see the product that is relevant to them, as it will be with Phubber. ", noted Giorgi.

Apart from this, Giorgi assumes, that in approximately one year, an authentication algorithm will be launched, which will be able to determine, whether the description of the product matches its actual condition, etc.