"Our AI Innovations Have Boosted Test-Drive Reservations by 62% and Increased Sales by 30% After Hours" — Sopo Chkoidze, Impel

Impel, a global leader in digital sales systems for the automotive industry, has unveiled ambitious plans for 2025, focusing heavily on expanding into new markets and investing significantly in innovative technologies.

Sopo Chkoidze, Vice President of Impel, emphasized the company's dedication to advancing its AI platform, enhancing data analytics capabilities, and bolstering its global partner network. Following the strategic acquisition of the digital company Outsell in July 2024, Impel has further solidified its market position and expanded its operational reach.

According to Chkoidze, Impel is now actively entering new territories, particularly targeting Europe and Latin America. Recent initiatives include a strategic partnership with FordDirect and expansion into the Australian market, reflecting Impel's commitment to global growth. The development of a multilingual AI model has been crucial for this expansion, enabling the company to effectively localize its products for diverse markets, such as Mexico and Spain, where business success heavily depends on local language interactions.

Highlighting the tangible impact of Impel's innovations, Chkoidze noted significant sales increases driven by greater acceptance of AI technology among auto dealerships. One recent success story saw dealerships achieve a 62% boost in "test drive" reservations and a 30% increase in car sales outside regular business hours.

Pulsar AI, a Georgian startup and integral part of Impel, currently operates in 51 countries, supporting over 8,000 auto dealers. Pulsar's Conversational AI platform provides car dealerships with a 24/7 communication solution via SMS and email, enhancing customer engagement and sales efficiency.