One Million Bottles of Nabeglavi to Export in Japan

The exploitation of Japanese market began in 2016 and the current Japanese advertisement on mineral water Nabeghlavi is based on a study curated by Japanese in 2019.

During the last few years, Tskali Margebeli has tried to adapt to non-traditional markets (beyond CIS Countries) and currently considers full export diversification in the long-run period. Interesting destinations for such plans are United States, Japan, Turkey, and Asia.

"Exploiting the market of Japan needs great effort and energy. We started a collaboration with Nita Gotsadze and her Japanese partners, who import Nabeghavi in Japan and are actively involved in the brand development process.

In 2019, the Research Institute of Japan conducted a scientific study, according to which positive effect was ascertained on human skin.", noted Tskali Margebeli.

As for the export volumes, the company states that approximately 200,000 bottles were exported in Japan only in the month of July. According to them, 601,248 bottles of Nabeghlavi were exported in 2019.

Because of positive feedbacks, they plan to reload a total of up to 1 million bottles this year.

"We plan to enter pharmacy chains such as Welcia, Koko Kara Fine, etc. The next step is to appear on the shelves of Japanese convenience store Lawson, Family Mart, and 7/11, which will mean that we are fully adapted to Japanese market.", declares the company.