New Children Clothing Brand BENIRE to Scale up Production

Founded amid the pandemic challenges, the new Georgian children's clothing brand BENIRE manufactures children's clothes of natural fabrics.

As noted by the company founder Keso Gulua, the brand appeared on the market on June 2 and at this stage, the company products are sold in digital channels.

“Digital sales extremely surged amid the pandemic and this process actualized many interesting ideas. Our daughter Kato has inspired us to launch our family business and the company’s brand name is also associated with her. We appeared on the market recently and I can say that the project has justified and the market demand is higher than expected. Uniqueness is what differentiates our company from competition. We use only domestic raw materials in production and we use only 100% natural fabrics. Our products are sold through digital platforms and social networks. At this stage, we do not operate our own store. We sell children clothes on only the domestic market”, Keso Gulua noted.

BENIRE plans to scale up production and arrange a showroom for customers. “We have not applied to the co-funding program yet, but we will participate in this program when available. Our project was implemented by private investments”, the BENIRE founder said.