Ice Tea with Mulled Wine Aroma – Gurieli’s New Product

Georgian tea brand Gurieli has introduced a new ice tea product – Black Tea with Mulled Wine Aroma. As the company’s executive commercial director Nutsa Avalishvili told Business Partner, this is an innovative product for both Georgia and the world market.

"Natural ingredients of Gurieli Ice Tea grow demand for our product worldwide. We have already exported test batches of tea and the product deserved much appreciation”, Nutsa Avalishvili noted. Geoplant launched ice tea production in June 2019 and now the product is sold in network hypermarkets, markets, and local stores all over Georgia, she noted.

"The company produces 4 main tea varieties: black tea with peach, black tea with vanilla and raspberry aromas, green tea with feijoa aroma, and green tea with mint aroma. The product is sold in 0.5-milligram plastic bottles”, Nutsa Avalishvili pointed out.

The project’s investment value is GEL 2 million. Ice Tea Gurieli will hold a 45% ratio on the ice tea market in 2021, she noted. Founded 10 years ago, Gurieli company owns team plantations of 330 hectares, two primary processing and one packaging plants equipped with cutting-edge technologies and machineries: MIA (Italy), FUSO (Japan), Marden Edwards (Great Britain), T&I Global (India). In 2014, the company introduced the food safety system HACCP. In 2016, the company also introduced ISO 22000:2005.