Georgian Leather Accessories Brand Gepherrini Enters Chinese Market

Gepherrini, a well-known leather accessories producer in Georgia, will shortly begin selling its goods on the Chinese market.

The company participated in the China International Import Expo twice, in 2018 and 2019, with the help of the organization "Produce in Georgia".  The company Gepherrini was able to pique the interest of the Chinese side and establish a partnership deal with one of the biggest platforms at the exhibition held in 2019. Everything was set up for the 2020 launch of Georgian leather goods on the Chinese market, but the pandemic altered the schedule, and Gepherrini will launch its sales on July 15, 2022.

It should be noted that $ 60,000 has already been spent on marketing and image videos. In addition, a five-year franchise has been signed with the Chinese platform Tmall.com, which will promote the brand throughout Asia.

As Ilia Gepheridze told Entrepreneur, the interest in the brand from potential partners was very high. During their stay in China, the company held about a hundred meetings in B2B format.

"Other buyers were standing in line and waiting for us during the meeting. It was a great pleasure to see how much interest our brand has generated in such a large producing country. The biggest reasons were different shapes, quality, and good wholesale prices. Most potential buyers were Chinese. Consequently, the interest was more from the Chinese side," Ilia Gepheridze said.