Georgian Cosmetics Brand Usuli Plans to Export the Production

"Usuli", the company producing natural cosmetics was established during the pandemic. As one of the founders, Nani Kobakhidze mentioned with BusinessPartner, their production includes lip balm, face masks, cosmetic soap, micellar water, face and hair serum, ointment for herpes, and burns, etc.

„Spermaceti and Cocoa butter are the ingredients, which are the main components of the products. Apart from this, our balms and ointments have different types of additives, for example, eucalyptus leaves, zaprana, mint, plantain, daisy, lilac, aloe, rose, sweetbrier, etc. Our production does not consist of chemical additives or parabens and is saturated with vitamins.

We call the production of Usuli alive since it contains the plant components which have all the vital ingredients and important bioactive substances that remain undamaged. These are the reasons why our production is special.", declares Kobakhidze.

According to her, the prices of products range from 5 to 50 GEL. Usuli also offers its customers Usuli Beauty Box, which price starts from 32 Lari and is completed to the customer's wishes.

At this stage, Usuli products can be purchased in Tbilisi, at the Vintylator store, as well as in Racha, Oni, the Ethno social store, and at the Usuli online store.

"In the near future, our production will be placed on several online trading platforms. We also plan to collaborate with the pharmacies and several trading centers.

We plan to export through international trading platforms, quality and customer satisfaction are most important to us, so we are not in a hurry and we do everything in stages," said Kobakhidze.