Georgian Care Products Brand to Open New Enterprise

Despite the COVID-19 pandemic, Georgian care products brand Piel Naturals plans to launch a new enterprise to fully meet the current market demand.

As the company founder Tatuka Lomadze noted, this year the company has invested over GEL 200,000 on the business expansion project.

Furthermore, the number of employees rose to 55 persons. Piel Naturals has launched negotiations to expand the export markets too. “Customers who have to stay at home amid the pandemic show growing interested in our products. The quarantine regime has wider spread the information on our company and our products and the customers’ activity intensified. We receive orders from not only Georgia but also various countries of the world”, Tatuka Lomadze said. Despite the pandemic, in 2020, Piel Naturals’ sales increased 5 times, the company founder pointed out.