GCCA Finds JYSK in Violation of Fair Commercial Practices

The Georgian Competition and Consumer Protection Agency (GCCA) has identified a violation of the Law of Georgia on Consumer Protection by JYSK (LLC “Sanna”), according to a statement released by the agency.

Following an assessment of the case, the GCCA confirmed that the trader engaged in unfair commercial practices.

The case was initiated based on a consumer complaint concerning the incomplete provision of information by JYSK. Specifically, the company’s website advertised a 40% discount on a product, while also indicating that the item was available only in physical stores. However, when the consumer attempted to purchase the product in-store, only a 30% discount was applied. The retailer explained that the 40% discount was valid exclusively for online purchases, though this condition had not been clearly and explicitly communicated in the offer.

As a result, the lack of clear information misled the consumer.

The agency classified the trader’s actions as misleading commercial practice by action, which contradicts the principles of fair trade and significantly harms consumer interests. Consequently, the GCCA has instructed the company to restore the violated consumer rights and bring its commercial policy into compliance with legal requirements within one month.

In accordance with the law, failure to comply with the agency’s decision within the prescribed timeframe, or improper compliance, may result in a fine of up to 2% of the trader’s annual turnover from the previous financial year. A repeated violation within 12 months will lead to a doubling of the imposed fine. The imposition of a fine does not release the trader from the obligation to comply with the agency’s decision.