Demand for Georgian Mobile Games Grows; SAMBRELA to Introduce 20 New Mobile Games in 2021
2.7 billion users spent $77.2 billion on mobile games in 2020, according to the study prepared by Georgian mobile games company Sambrela.
The global pandemic has affected the mobile games industry too, where the hyper-casual genre grew by 72% in March 2020.
"COVID-19 has made people spend more time at home. As a result, downloading mobile games intensified. From December 2019 to March 2020, downloads of Hyper-Casual games rose by 108% worldwide. The highest growth was recorded in China, where downloads rose 3.5 times for the 4 months. Noteworthy that organic traffic of mobile games has increased. Growth trends reached our games too.
The total number of downloads exceeded 200,000. Therefore, Sambrela drew the attention of various Gamer Publishers. In the reporting period, the popularity of the Hyper-Casual genre that are also called TAP to Play games reached its peak. The number of downloads of Pipe Runners increased more than expected in 2020”, Sambrela company representatives noted.
Esports mobile platforms are very popular because they arrange tournaments of various scales for IOS and Android users. “In the second half of 2020, Sambrela started cooperation with mobile games platform Skillz. As a result, Sambrela created the 21 Solitaire-Card Games that gained much popularity on the Skillz platform. The 21 Solitaire is a combination of classic solitaire and blackjack rules that enables you to participate in various paid tournaments, invite gamers from any point of the world and win a real award. Monthly organic downloads marked 5,000. On average, one user plays 8.39 priced tournaments a day. DAU/MAU correlation is 10.65%, while P1 Retention exceeds 47%. Competition in the mobile games market is very high because there are a lot of mobile game developer companies.
Therefore, it is important that developer companies make focus on the current trends and constantly renew games. The growing indicators have necessitated providing an urgent response to the current trends. As a result, the demand for game developers and market analysts has increased on the market. Amid the market competition, introducing a new and different product is very problematic. This is one of the major challenges in the current period”.
Despite the market challenges and difficulties, SAMBRELA plans to introduce 20 new games in 2021, twice more compared to 2020. SAMBRELA company launched operation a year ago with a focus on Hyper-Casual games. The company’s portfolio comprises around 15 products.