Business
Posted: 1 year ago

Dadari- Social Enterprise Creating Safe and Cognitive Toys for Children

Founded in 2018, Dadari's mission is to simplify the process of perceiving the world for children by creating safe and cognitive toys. The enterprise's success is evident from the popularity of their toys among children worldwide.

However, their mission extends beyond just toy-making. Dadari educates and employs people with disabilities and internally displaced people from Georgia's occupied territories, promoting their participation in public life and development as labor market competitors.

Due to the high demand for their toys, Dadari is working to increase production and productivity while also planning for export. Their participation in the Enterprise Georgia export direction has already led to success at the largest toy fair in Nuremberg, Germany, with approximately 40 foreign companies expressing interest in their products.

With a focus on employee training and technical equipment, Dadari aims to increase its capacity by 80% this year. The founder, Archil Gobejishvili, advises aspiring entrepreneurs to choose work they enjoy, believe in themselves, and work sincerely and genuinely.