Crosty Launched First Ever Georgian Digital Sneakers Collection

Georgian designer sneakers brand - CROSTY added the first Georgia digital sneakers to its SS22 collection. CROSTY is the first Georgian brand to join the world of evolutionary, digital fashion.

 "This is a whole new way to experience CROSTY. It’s a way that transcends physical products to explore the possibilities of the metaverse. Our first collaboration with DressX allows anyone, anywhere, to find freedom in the next evolutionary fashion through our digital models” - says Shota Mikaia, commercial director of CROSTY.

Customers can view and purchase the collection exclusively on dressx.com. Dressx is an online store that offers customers designer collections using AR technology. In an online store, the customer selects the desired product, but instead of the delivery address, they simply upload the photo that DressX handles and put the desired product on the customer in the photo.

''Creating a digital collection for CROSTY is the first step in this direction. The brand plans for the future are to adapt to new technologies - cryptocurrency payments, decentralized networks, NFT collections, metaverse, etc.,'' reads Crosty's post.