Business
Posted: 1 year ago

Coca-Cola Supports Georgian Youth Football Team with New Bottle Design

In preparation for the upcoming UEFA U-21 European Championship and to show support for the national team, "Coca Cola Bottlers Georgia" has launched a new packaging design featuring photos of the under-21 national team players.

The new Coca-Cola bottles will showcase images of all twenty-two national team players, with the first batch featuring Khvicha Kvaratskhelia already in production and available in stores from tomorrow.

The UEFA European Under-21 Championship, which will be held in Georgia and Romania from June 21 to July 8, has brought about excitement and anticipation for the upcoming tournament. The games will be held in three cities in Georgia - Tbilisi, Kutaisi, and Batumi - and Coca-Cola's new bottle design aims to show support for the national team and the hosting country.

This new design highlights Coca-Cola's commitment to supporting and promoting sports and athletes, particularly in Georgia. By featuring the young football stars on their bottles, Coca-Cola hopes to inspire and unite the nation as they cheer on their team during this important championship.

The production of the first batch of Coca-Cola with the Khvicha Kvaratskhelia label is already underway, and fans can look forward to seeing the photos of the remaining players on the labels soon. Coca-Cola Bottlers Georgia's new design is not only a creative marketing strategy but also a way to celebrate and recognize the talent and dedication of Georgia's youth football team.