Altersocks Products are in High Demand in the Italian Market

The Georgian socks manufacturer "Altersocks" entered the Italian market. As the co-founder of the company, Rezi Beselashvili said, several rather large batches of "Altersocks" were sent to Sicily.

"It's funny, it was the biggest export we've ever made, but we and our partner have more ambitious plans for next year. In addition, together with our American partners, we created socks based on the works of a Ukrainian designer, the first batch of which will now be sent to the US and sold for charity purposes to support Ukrainians. Within the framework of the campaign, it is planned to send up to 10,000 pairs," Beselashvili says.

"Altersocks" products are exported to 15 countries. including Europe and USA. The company's socks are one of the best sellers in the socks category on German Amazon.

In addition to Germany, "Altersocks" also has customers in the French market, where the brand entered as a franchise 2 years ago.

The co-founder of "Altersocks" also talks about sales and states that the company's revenues have returned to pre-pandemic figures, however, due to increased costs, profits have been dramatically reduced.

As a reminder, "Altersocks" is an original start-up of a Georgian husband and wife, which appeared on the Georgian market about 7 years ago. The company offers customers unique, colorful and fun socks.

Today "Alersocks" is represented by 6 stands in the Tbilisi market. The company owns 1 branded store in Batumi and also the first and only vending machine in Georgia at Tbilisi International Airport.