Business
Posted: 2 years ago

Aerial Active-Wear from Havala

Havala is a newly-created clothes brand, founded by Nini Tarashvili, based in Tbilisi, Georgia. 

As she noted with CBW, everything began during the period of quarantine, when online shopping became popular.

"I came up with the idea of ​​creating a Havala clothing brand during the quarantine period, when online shopping became popular. I have always wanted to create something valuable that would leave most people satisfied. So my partner and I decided to create Havala, a brand of women’s and men’s clothing that would be the most comfortable and sophisticated to wear."

The brand follows a wise, sustainable path and chooses comfort-based quality as its cornerstone. "For me, these two characteristics are very important, because they together form the basis of a long-lasting and successful product.", stated Nini.

The name, Havala is an Aramaic word and means air, airy. She says, she chose this name because their product is associated with airiness and lightness.

Apart from wispy aesthetics, the product is made by observing the desires of people on the essence of comfort.

"Each product already sold motivates me to create something new. I find inspiration in everyday life by observing people’s desires about the essence of comfortable clothing. Working on a product you love from the bottom of your heart is the most satisfying process you could ever experience in your life."

The brand already has customers both from Georgia and abroad. 

"These are people for whom Georgian handcrafted clothes and their quality are important. So far, we have created women's active-wear, however, men's clothing will also be added to the brand, which is already in great demand, very soon, in middle April."

Nini also explains the process of making the first-ever line - Aqualung.

"Before our brand had a name, we had a number of ideas in the atelier, but the first work since the brand was created, was the Havala Sportswear - Aqualung line. As I have already mentioned, the idea was conceived during the quarantine period, at this time of period many people started sports life, therefore we came up with the idea to create sportswear that would be popular in this segment of people and not only in them."

Her favorite item in her collection is Havala Aqualung Sportswear set with zip elements. As it turns out, it is also popular with the majority of customers.

While discussing Havala's future goals, She pointed out that she aims to expand the online store by opening it in different locations. 

"First of all, I want Havala to become one of the leading Georgian clothing brands, along with quite successful Georgian brands. 

The main long-term goal is to have lots of satisfied customers both in Georgia and abroad. It is planned to expand the online store in the future by opening it in different locations."