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Strong Innovation in Frankfurt Trade Fair: Tendence 2016 Heats up

Design should not only observe the ethical style it must likewise have functional simplicity. This will be underscored at the art fair Tendence 2016 in Messe Frankfurt, Germany.

Distinguished by future-oriented designs, trends and international products, Tendence, the annual international consumer goods trade fair opens its doors from 27-30th August 2016 in Frankfurt am Main.

Tendence is Germany’s most international and biggest order fair for consumer goods in the second half of the year with an extensive range of products from the home, furnishing, decorating, gifts, and jewelry and fashion accessory segments. At this new-products platform, top brands and key players present their Christmas trends thus giving the national and European retail trade the opportunity to place follow-up orders for the Christmas season. At the same time, they show their collections for the coming spring and summer.

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As for Georgia, the German Business Association (Deutsche Wirtschaftsvereinigung/DWV) with more than 150 members and promoting Georgian-German business relations since almost a decade is sole representative of Messe Frankfurt.

DWV cooperates closely with the world-wide AHK-network and also represents the Senior Expert Service in its host country. DWV provides a wide range of highly professional services, events and lobbying in favor of enterprises and their partners.

Messe Frankfurt enables various organizations all over the world to introduce their own products and services on the international market. Messe Frankfurt exhibition is the place to set up direct contact with potential partners. It is the world’s major organization and owns more than 150 representations in the world.

It has 52 partner organizations and more than 30 subsidiaries all over the world. Success of exhibitions organized by Messe Frankfurt is the result of zealous work of its staff. Messe Frankfurt exhibitions become more and more interesting every year thanks to its content and scales.

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Georgia’s first time at Messe Frankfurt

This year Georgian delegation, with the help of DWV, heads to Frankfurt, for those wondering what products and innovations, Georgia is going to exhibit at Tendence, CBW has contacted the ministry of Culture of Georgia:

Irine Saganelidze (Deputy Head of Art and Educational Department) : We would like to tell you that our Ministry is participating in the mentioned exhibition for the first time, taking into account the fact that Georgian traditional craftsmanship and its promotion is one of the priority directions for our ministry. For the purpose of development of art industries, on the one hand, it is our goal to maintain and develop ancient Georgian technologies and traditions.

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On the other hand, our objective is to popularize Georgian culture, export Georgian product abroad that will make positive affect on further development of business of masters of our craftsmanship.

We will introduce exhibition called as «Georgian Blue Tablecloth in Traditional Art». This implies exposition of Georgian blue tablcloth and various works performed in ornaments of blue tablecloth, including wool, glass and clay dishes, works of applied craft.

Traditional Georgia value tablecloth is a dominant product of the exhibition. I would like to say that the blue tablecloth production has been restored by initiative of our Ministry at the Tbilisi Academy of Art. The workshop functions successfully even today. It is developed. For many years the Georgian tablecloth has acquired diverse nature.

The mentioned exhibition was planned jointly with Tbilisi Academy of Art. The Academy Master textile painter Ekaterine Geguchadze is taking part in the exhibition.

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We have huge expectations. We believe European customers will also show much interest and they will outline cooperation issues.

Annually, over 1100 international exhibitors and brands come together to launch new products, creating a platform for trade visitors to find unusual picks for the coming season. The journey through halls of the latest products from both the Giving and Living sectors makes for an inspiring trip to Frankfurt in August.

By Nutsa Galumashvili
Reporter
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