Saxo Bank, the online trading and investment specialist, is beginning the global roll-out of SaxoTraderGO, its new, intuitive multi-asset trading platform, following the successful launch of the platform to French customers earlier this month. The platform is now available to clients in Europe, with clients in MENA, APAC and Latin America getting access during the first weeks of June.
SaxoTraderGO was built from the ground up with a focus on usability and supports a seamless user journey between Web, Android and iOS devices. The development of SaxoTraderGO was informed by a survey of nearly 3,000 Saxo clients globally who stated that maintaining platform performance and functionality when switching between different devices is a key priority for them. This indicates a behavioral shift among retail traders who are looking at the choice of platform not simply as a means to trading, but as something that makes a difference to their performance. Speed and quality of execution were the two highest priorities for clients in terms of trading performance, followed by availability of trading instruments.
“Today 20% of our revenue from retail clients is generated via mobile and tablet devices and 75% of all our trades and orders come from clients who use multiple devices to trade. With SaxoTraderGO, we have developed a platform that works the same on desktops, tablets and mobile phones and carries through changes to layout or settings across devices. Retail investors can now seize trading opportunities and achieve the best execution regardless of where they are and what device they are using,” Christian Lund Hammer, Head of Platforms, said.
To be able to deliver an integrated user journey across devices, SaxoTraderGO has been developed in HTML5 and built with a new open application program interface (API). Saxo Bank’s API enables rapid feature development and ensures a unified client experience across devices and platform services such as content, trading and account services. In total there are around 150 endpoints serving accounts, balances and positions over instruments and exchanges. Also, clients can see their account history, manage data subscriptions and view price alerts. Later this year, Saxo plan to make available the same API to other financial institutions and external developers.
“We know from our surveys that the focal point of everything we do is the platform. Our clients prioritize a faster, better and more intuitive trading experience as high as content and analytics. Technological prowess is key to success and the high number of return visitors and returning trading clients indicates that SaxoTraderGO is a platform that clients are comfortable with and appreciate,” added Christian Lund Hammer.
The client survey brought to light trends in trader and investor priorities. The choice of platform and the investment strategy were deemed equally important for good performance. The global survey also highlighted some regional nuances. Clients in China and South Africa were the most content-thirsty, with insights and analytics ranking as very high priorities. Clients in CEE are the most outward looking when it comes to trading, with clients in Poland, Russia and the Czech Republic placing access to markets and asset classes high in their list of priorities.