Philip Morris, multinational cigarette manufacturing company plans to reduce traditional cigarette production and replace it by smoke-free product IQOS.
“When 50-60% of consumers move to new product, we will be able to fully stop cigarette production. Otherwise, we will receive illegal products”, the company executive director noted.
The company intended to launch process on small markets, where changes are carried out quickly, he said.
“We have been working under strict legislative restriction for more than 10 years. Future development of our business will be oriented on production of innovative products. I mean product that is less harmful compared to ordinary cigarettes. The Authorities are to recognize legal status of this product” he noted.
We remind you Philip Morris talks about reduction of production of traditional cigarettes and the importance of new products. IQOS is neither smoking nor electronic cigarette. It is considered a tobacco product that is predominantly oriented on heating, not on burning (Heated Tobacco Products). The company assures that this product is much safer compared to any ordinary cigarette.
IQOS is successfully used in Japan and a part of European Union.
The company’s key brands are: Marlboro, Parliament, L&M, Chesterfield, Bond Street.