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Google, McDonald’s and Amazon are among the top 10 simplest and most social global brands

Last week, the two global brand rankings were released independently — Klot’s Top 50 most influential brands on social media and Siegel+ Gale’s Global Brand Simplicity Index 2014.

The first one was complied by Klout, social media experts, who analyzed social performance of the brands from Interbrand’s 2014 Best Global Brand report and assigned social score. The Simplicity Index 2014, based on surveys of 12,000 consumers worldwide, researched people’s perception of 585 global brands in terms how simple their product, services or communications were.

Interestingly, three brand names—Google, McDonad’s and Amazon—appear on both top 10 lists, which may build a link between a level of social media engagement a brand offers and it’s performance at “simplicity.”

The global ranking of the most simple brands, Siegel + Gale, 2014

2014 Rank Global Brands 2013 Rank
1. Aldi 1.
2. Google 3.
3. Lidl
4. McDonald’s 4.
5. Netflix
6. IKEA 9.
7. C&A 7.
8. Subway 15.
9. Miele
10. Amazon 2.

For the ranking, Klout uses social media analytics to rank brands from Interbrand’s list according to online social influence via the “Klout Score”, which is a numerical value between 1 and 100.

The list of Klout’s top 50 social brands for 2014.

Klout 50 Klout Score
1.Amazon 98.86
2. Microsoft 98.85
3.MTV 98.32
4. Google 98.04
5. Facebook 97.94
6. Intel 95.04
7. Nintendo 95.04
8. McDonald’s 94.74
9.ebay 93.82
10. Ford 93.19
11. Sony 93.06
12. HP 92.38
13. Chevrolet 92.36
14. Coca-Cola 91.99
15. Thomson Reuters 91.89
16. General Electric 91.37
17. Nike 91.22
18. Honda 90.94
19. Pizza Hut 90.94
20. Audi 90.75
21. Adidas 90.00
22. Adobe 89.90
23. Nokia 89.84
24. Goldman Sachs 89.67
25. Tiffany and Co 89.60
26. Budweiser 89.56
27. Porsche 89.22
28. Apple (Appstore) 89.19
29. Shell 88.94
30. Pepsi 88.80
31. SAP 88.59
32. American Express 88.50
33. Louis Vuitton 87.76
34. MasterCard 87.42
35. Oracle 87.42
36. Gucci 86.75
37. Morgan Stanley 86.65
38. Burberry 86.04
39. Accenture 86.01
40. Caterpillar Inc 85.27
41. 3M 85.20
42. John Deere 83.53
43. Starbucks 83.51
44. Sprite 83.22
45. Gillette 83.03
46. Zara 83.03
47. Heineken 82.81
48. Gap 82.76
49. Disney 82.39
50. KFC 81.76