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Coca-Cola Launches Production of Milk

Coca-Cola is launching a new kind of milk nationwide that the company says will “rain MONEY.”

The product is called Fairlife and it will sell for twice the price of regular milk when it hits store shelves nationally in December, Coca-Cola’s North American chief Sandy Douglas said at Morgan Stanley’s Global Consumer Conference last week.

“It’s basically the premiumisation of milk,” Douglas said.

The milk doesn’t contain lactose, and it has 50% more protein and calcium than regular milk, as well as 30% less sugar.