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“Tbilgvino” Expanded Distribution Chain

“Tbilgvino” Expanded Distribution Chain

“Tbilgvino” added chacha to the assortment of the product and the company’s share was significant in the export through 2016. The company has three types of wine: Rkatsiteli, Saperavi and Saperavi with barrel aging.

However, pitch wine was the new product of 2016 as well, which had been most highly appreciated. Japan was the most interesting market of 2016, fastest growing – China and improved market – Ukrain.

George Margvelashvili, president of the company announces on the expand at the existed markets in 2016. The company exports wine in Russia with various trade marks in partnership with 4 companies. In addition, he notes that Russia is not dominant, the country is merely represented by 20%-share.

Partners have been added to the company in Japan as well and it cooperates with three ones. The market is important despite the small volume. Export is grown in China as well. Xinjiang province is primary for Georgian wine, which borders to Kazakhstan. As know, Tbilgino is represented in larger scale, more than 10 provinces, including Shanghai and Hong Kong.

According to George Margvelashvili, export of Tbilgvino is increased by 10% in 2016 (y-o-y). He notes on the positive trend of the local market. Tbilgvino’s sales are increased by 15% in Georgia. Bottle wine has significantly replaced bottling wine in the local consumption. As of Margvelashvili, 2016 has been positive in terms of restoration of Georgian grape spices. The company has a grape on 160 ha (Saperavi).