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I Am Georgian Red! New Wine Brand

Georgian Red is an exports wine from Georgia that was created specially for the US market.

This is the history narrated by wine in the first person that describes the history of Georgia. The Red Georgian’s branding was carried out by Kollektiv design studio.

The concept author Buba Radiani: “Georgian Red is produced in limited volumes specially for the US market. A certain volume is also produced for Georgian customers. The wine is made by oenologist David Machavariani. As a result of long and heavy working process with him, we have implemented his initiative. Naming, positioning, history, visual style – this is the history narrated by wine in the first person and this is the genuine history of Georgian wine”.