In January-July 2017, 38,3 million bottles (0,75 l) were exported from 44 countries of the world, which is 60% higher than the same data of the previous year.
Since 2009, Tbilvino is the number one exporter, which releases products in up to 30 countries. The founder of the company, Giorgi Margvelashvili, told Business Course that a major reduction in exports to Kazakhstan and Lithuania is two major export markets.
The reason of reduced export in Kazakhstan is decreasing sales, as for Lithuania, excises and restrictions on advertisement of alcohol have increased.
”The most tangible growth of export is in Russia, Ukraine and China; the UK, Scandinavian countries and Germany are on the list on Europe markets.
Kazakhstan has a significant drop, the country is in crisis and the purchasing ability is reducing. Also, the amount of wine from Kazakhstan was transferred to a free trade zone in China. Also, competition has also increased in Kazakhstan.
There is a significant drop in Lithuania, as excise increases and the possibility of advertising alcohol has been banned.
Both markets have a fair share. Kazakhstan was the main market, but it slowed down our growth. ”- says Margvelashvili.
Kazakhstan is on the fifth place in exports of Georgian wine.