Georgia’s tourism potential advertisements airs on Euronews – 28 times a week.
A 30-minute video ordered by the National Tourism Administration will air 28 times a week on Euronews. The campaign will last 12 weeks.
Euronews is preparing for a series of news reports about Georgia during the summer tourist campaign in parallel with the advertisement:
1. The Adventures – 3 stories dedicated to Okatse Canyon, Gudauri, Goderdzi resort;
2. Postcards – 6 stories;
3. Taste – 3 minute report on Georgian dishes;
4. Cult – 3 minute reportage on cultural events, Euronews will broadcast it for several times. In addition to TV broadcast, reports are uploaded at Euronews.com. Within 7 days of posting, all ad space will be advertised in Georgia (150,000 impressions guaranteed per report)
Euronews is broadcasting in 12 languages and has more than 430 million viewers in 166 countries worldwide.