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ZINAsi – Badges from LEGO Wastes – Startup Created during Playing with Children

“When children assemble LEGO, they follow the instruction, while when working on ZINAsi badges, it is a game too, but in this case, they think themselves of what shapes to give to the works, how to match colors and what to express in these badges”, Nini Palavandishvili, a founder of ZINAsi told marketer.ge.

Nini is a specialist of modern aft, organizes various exhibitions. The idea of founding a startup arose when watching playing children of her friends. A month ago Nini started creating LEGO badges during playing with children. The product are sold in Tbilisi, at three stores.

Where are your products sold and how do you plan to develop ZINAsi business?

– At this stage our products are sold at three stores: the Fabrika, at the O, Moda, Moda store on Barnovi Street and Panika store on Petriashvili. Later, we plan to introduce our products to big networks. As to prices, I want that the price not exceed 40 GEL. We have not arranged online sales yet, but we plan to do it.

In the future I also plan to make necklaces, however, this requires additional technical components. Moreover, I want to work on bags too, but this will not be LEGO and it will unite Tbilisi architectural details. Architecture is my favorite direction and I try to reflect this interest in my working.