Bodybuilding and Fitness application GYMer provides us with visual information how to develop our muscles safely. The application is created by Giorgi Lekveishvili, Sandro Khardzeishvili and Levan Moseshvili. They started recording fitness videos from February 2017 and as a result there are 350 guidance available. Marketer had an interview with one of the founder- Giorgi Lekveishvili.
What is an advantage of GYMer comparing to other similar applications?
There was no similar application on the market which would be both for professional and amateur. We reduce the risk of trauma or wrong muscle development by showing them not only right but wrong way too.
What is your strategy to establish yourself on local and global market?
We have statistics of global market, the list of countries where this field is popular lie the U.S, the U.K and Canada,which will be our first target to spread the word about our product. As for marketing strategy, we reach bodybuilding and gym blogs or websites to promote information about us. We will use social network advertising too.
Will you be updating videos and information in the application, which system is accessible for downloading?
New videos will be constantly added. GYMer is available on iOS system but we are planning to make it accessible for Android and Windows.