Alan is an unique accessory brand developed for people, who adore original and special works, ALAN essentials dragonflies and bugs make the brand distinguished and special.
Lali Alan founder of the company talked with CBW about her background and her story of bringing her ideas to life.
Please tell us a little bit about your company – what is AlAN all about?
Alan is a brand of handmade brooches, dragonflies and bugs. The brand was developed for people, who adore original and special works. I would like to stress that each brooch is an exclusive work and they are not repeated.
Please tell us a little bit about your background and how you started your company?
The brand was created absolutely unexpectedly and spontaneously. It was always my ambition to create something myself, including interior things or knitted clothes.
The main inspiration for creating brooches was related to nature, namely dragonflies, the most beautiful being among insects, which appeared on our planet 300 million years ago and that symbolizes happiness, novelty and changes in various cultures.
Brooches created for my friends raised interest of their friends. Accessories in the form of dragonflies and bugs was drawing the interest of more and more people. The idea of developing the brand was transmitted from my family members.
We have thought a lot about the name. I have a very rare Abkhazian surname – Alan. I want that my surname find continuation in my dragonflies.
What are your plans for the future, how do you plan to grow this company?
We receive offers from exhibition spaces and from buyers that will ensure exports and sales of Georgian products abroad. Handmade works are very popular in the USA and European countries.
We hope that ALAN will introduce its product to wider society soon.
How do you bring ideas to life?
The creating process is the major pleasure. I always think of ideas related to details and design of new brooches. Sometimes, it is not simple to implement our ideas. I put huge efforts and love in each Brooch. I am happy when clients tell me that my efforts are reflected in these works.
How do you go about marketing your business, and what has been the most successful form of marketing for you?
Working on handmade things is difficult and peculiar. ALAN produces a small number of brooches. Social media turned out absolutely sufficient for attracting consumes and establishing communication with them.
Today we have our own Facebook page – ALAN Accessories that operates very successfully. It is also important that clients be content, who popularize ALAN works by wearing them.
What would you say are the skills needed to be a successful brand – and why?
Our brand is very young. Much time will pass before we make final conclusions, but we believe that success may be achieved only by producing high-quality products and establishing valuable communication with clients. We believe these factors will increase our reputation and confidence in our brand in the course of time.