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Founder of More is love, Nino Eliava

Vogue Names 9 Georgian Girls As “It Girls”

Famous fashion publishing Vogue, writes an article about Georgia’s booming fashion industry.

Article names 9 Georgian women and suggests readers to follow them on instagram for the latest fashion trends.

Writer also outlines fact that recently Georgian designer Demna Gvasalia appointed as a Balenciaga’s art director. Vogues assesses Georgia’s runway platform as a growing industry.

Recently, the post-Soviet republic has been put on the map as a place of flourishing fashion talent, due in no small part to Balenciaga’s new creative director, Demna Gvasalia (who is also the leader of cult-fascination label Vetements

Georgia’s other fashion lines are mentioned in the article, such as Atelier Kikala, Ria Keburia.

There is even a growing runway platform, Mercedes-Benz Fashion Week Tbilisi, which kicks off tomorrow. But beyond that, there’s some serious street-style–savvy talent: Georgia has a jet-set crew of show-hopping women with stellar personal style, all who still pledge allegiance to their motherland’s designers. And that’s not a bad way to chicly salute your home country.

eastern-european-it-girls-1-ketevan-gvaramadze-ketevan1

Ketevan Gvaramadze

@ketevan1
Head to Gvaramadze’s Instagram for well-curated magazine editorials, from vintage to contemporary. With the more recently made, there’s a good chance that she has had a hand in some of those shots. The Georgia native is a New York–based stylist with clients that include Vogue magazine, but she hasn’t forgotten her roots: She still works with Tbilisi-based designers like Tamuna Ingorokva.
Nino Eliava

Nino Eliava

@ninoeliava
Ask any Georgian woman whom you should follow from the fashion circuit and chances are that she’ll recommend Eliava. The founder and director of the e-commerce shop More is Love is Tbilisi’s It girl to know. Like her store, which sells both Western and Eastern European creations as well as Georgian designers, you are most likely to see Eliava in a transcontinental mash-up.
Mariam Sichinava

Mariam Sitchinava

@mariamsitchinava
Photographer Sitchinava gives Instagram the 35mm treatment with a feed of surreal film shots. The best part? Her photographs aren’t just fashion focused: They lend a breathtaking view of the outskirts of Georgia, which includes its lush countryside and high-altitude-scraping mountains.
Mariam Koberidze

Mariam Koberidize

@mari8ko
It’s fitting that Koberidze’s Instagram is almost exhibition-worthy: She is the curator of Moscow’s independent contemporary gallery We Art. You can usually spot her in a statement coat as well as bringing her native Georgia to Russia in colorful creations by Ria Keburia.
Tako Nats

Tako Natsvlishvili

@takonats
If you’re looking to improve your selfie game, start with Natsvlishvili’s Instagram. The model, a staple on the Giorgio Armani runway, gives the typical model-off-duty, tee-and-jeans look a very luxe update. Think: dressed-up leather leggings, plenty of strappy heels, and blue steel for days.
Elene Metreveli

Elene Metreveli

@elobelo
Georgia-born, Moscow transplant, artist, and creative director of the accessories label Fetiche, Metreveli is a staple within the flourishing Russian fashion sphere. You can catch her in Georgian garb ranging from Alexander Arutyunov to Ria Keburia. Plus, she knows how to give her homeland a traditional shout-out: Metreveli makes a chic case for an accessorized version of the papakha—a traditional Georgian hat.
Tamuna Tsiklauri

Tamuna Tsiklauri

@tamunatsiklauri
If you’re scouting for some stylish mommy-and-me looks with a luxury flair (and maybe a Kelly bag in every shade), you should probably start following Tsiklauri. The Tbilisi mother makes even going to the grocery store with tot in tow an elevated outing.
Anka TsiTsishvili

Anka Tsitsishvili

@ankatsitsishvili
Though she now resides in Russia, Tsitsishvili, the owner of the Georgia designer–stocked Indexflat, has been instrumental in introducing her home country’s designers to the industry on an international level. Her secret? Her killer street style.
Lenka Tsitsishvili

Lenka Tsitsishvili

@pierrotlefou123
With her bleach-blonde coif, Tsitsishvili, the co-owner and buyer of Tbilisi store Pierrot le Fou, has an overall eye-catching aesthetic and Instagram shots that more often than not catch her meeting with the likes of Yohji Yamamoto.