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Photo/ Mariam Sitchinava
Vogue: All the Best New It Girls Are From Georgia
May 6, 20164,899 Views
Vogue reporter Liana Satenstein made a list of famous Georgian girls, she saw on Instagram, she says that “Georgia has a booming fashion scene”.
Recently, the post-Soviet republic has been put on the map as a place of flourishing fashion talent, due in no small part to Balenciaga’s new creative director, Demna Gvasalia, and local brands that are quickly picking up international traction, like Ria Keburia and Atelier Kikala.
Here, the coolest Georgian women to follow on Instagram.
Anouki Areshidze: Designer
Dip your toe into the Georgian fashion scene and you’ll bump into designer Anouki Areshidze. Really, you can’t miss her: The blonde Tbilisi girl-about-town is always eye-catching, whether that’s due to her being clad in something spangly courtesy of Ashish or a recent standout pink dye job. And as for those eye-catching shoes, often tweedy or pearl-trimmed, that she’s strutting around town in? Her own designs under her eponymous label, Anouki.
Anna Maria: Model
If you’re looking for that good ol’ homegrown Vetements-style inspiration, look no further than model Anna Maria’s Instagram. The Tbilisi-native model may strike a pose for polished motherland labels, but her style has that so-red-hot-right-now, straight-from-the-bazaar vibe to it, complete with tongue-in-cheek Adidas garb and oversize sports jerseys.
Ketevan Gvaramadze: Designer
Head to Gvaramadze’s Instagram for well-curated magazine editorials, from vintage to contemporary. With the more recently made, there’s a good chance that she has had a hand in some of those shots. The Georgia native is a New York–based stylist with clients that include Vogue magazine, but she hasn’t forgotten her roots: She still works with Tbilisi-based designers like Tamuna Ingorokva.
Nino Eliava: Founder of More is Love
Ask any Georgian woman whom you should follow from the fashion circuit and chances are that she’ll recommend Eliava. The founder and director of the e-commerce shop More is Love is Tbilisi’s It girl to know. Like her store, which sells both Western and Eastern European creations as well as Georgian designers, you are most likely to see Eliava in a transcontinental mash-up.
Mariam Sitchinava: Photographer
Photographer Sitchinava gives Instagram the 35mm treatment with a feed of surreal film shots. The best part? Her photographs aren’t just fashion focused: They lend a breathtaking view of the outskirts of Georgia, which includes its lush countryside and high-altitude-scraping mountains.
It’s fitting that Koberidze’s Instagram is almost exhibition-worthy: She is the curator of Moscow’s independent contemporary gallery We Art. You can usually spot her in a statement coat as well as bringing her native Georgia to Russia in colorful creations by Ria Keburia.
Tako Natsvlishvili: Model
If you’re looking to improve your selfie game, start with Natsvlishvili’s Instagram. The model, a staple on the Giorgio Armani runway, gives the typical model-off-duty, tee-and-jeans look a very luxe update. Think: dressed-up leather leggings, plenty of strappy heels, and blue steel for days.
Georgia-born, Moscow transplant, artist, and creative director of the accessories label Fetiche, Metreveli is a staple within the flourishing Russian fashion sphere. You can catch her in Georgian garb ranging from Alexander Arutyunov to Ria Keburia. Plus, she knows how to give her homeland a traditional shout-out: Metreveli makes a chic case for an accessorized version of thepapakha—a traditional Georgian hat.
If you’re scouting for some stylish mommy-and-me looks with a luxury flair (and maybe a Kelly bag in every shade), you should probably start following Tsiklauri. The Tbilisi mother makes even going to the grocery store with tot in tow an elevated outing.
Though she now resides in Russia, Tsitsishvili, the owner of the Georgia designer–stocked Indexflat, has been instrumental in introducing her home country’s designers to the industry on an international level. Her secret? Her killer street style.