Georgian Tourism Administration was presented at the Korea Travel Fair 2015 at Coex in Seoul.
A very well know media company The Korea Herald, which operates over 60 years already, writes about Georgia and assesses its display at Korea Travel Fair.
Georgia has described itself as the hidden tourist gem of the Caucasus for many years.
Journalist stresses the importance of Georgia’s location as it has gained multifaceted and multilayered experience by interacting cultures with its neighboring countries.
Reporter mentions diversity of tourist attractions:
Georgia has an extremely diverse climate and terrain, from the Black Sea coast to the Caucasus Mountains, and from alpine meadows to semi-deserts, valleys and wetlands. Visitors can go skiing, paragliding, horseback riding, rafting, biking, hiking and ballooning.
“As Koreans love the spas called ‘jjimjilbang’ here, they picked spa-bathing as their most desired activity to do in Georgia on a survey,” Tamar Kazalikashvili, who worked at the Korea Travel Fair 2015 at Coex in Seoul, told The Korea Herald. “Koreans also loved Georgian food and wine for their delicious tastes at low prices.”
Last year, 3,000 Korean tourists visited Georgia, a 22 percent increase from the previous year.
Places most frequented by Korean tourists are Tbilisi; Gori city where Joseph Stalin was born; Kazbegi village on the slopes of Mount Kazbegi; Batumi city on the Black Sea coast; the former capital, Mtskehta, with its many monasteries and churches; and Kakheti province, which is famous for wine.
Kazalikashvili, who has lived in Korea for three years and now studies at Ewha Womans University, said the key cultural similarity between Georgians and Koreans is the “our thing” mentality.
“As Georgia is a small nation of less than 4 million people, and has experienced many wars, our people have a strong pride in our nation, culture and religion,” Kazalikashvili explained. “Georgians are protective of their community, like Koreans, but we believe that ‘guests are a gift from God,’ and treat visitors very hospitably.” Georgians have strong religions, and churches, mosques, synagogues, chapels and memorials exist side by side in many cities.