Newspaper “Commersant” reported that the American franchise Starbucks is not planning to enter the Georgian market as of yet.
“Commersant” contacted the company’s representative in Central Europe and Asia, Eamon van Stijn regarding the rumors that have been circulating in the country about Starbucks coming to Tbilisi.
“Starbucks takes very seriously its prospectives on Central European and Asian markets. Right now, however, we are not considering expanding our business in these countries, including Georgia.”
Rumors regarding Starbucks coffeehouse in Georgia are already an old refrain in the society that is anticipating the product eagerly. However, Starbucks representatives did not confirm there were any negotiations even held on this subject.
Starbucks Coffee, is an American global coffee company and coffeehouse franchise based in Seattle, Washington and operating since 1971. It’s is the largest coffeehouse company in the world, with 21,160 stores in 63 countries.
Starbucks locations serve hot and cold beverages, whole-bean coffee, micro ground instant coffee, full-leaf teas, pastries, and snacks. All this is accompanied with a comfortable and welcoming atmosphere of the coffeeshop.
The brand has long become an inseparable part of a western capitalist lifestyle, where consumers are in a constant hurry, but care for their coffee to be of high quality.
Georgians are looking forward to embracing this lifestyle. However, it looks like local consumers will have to be satiated with Dunkin’ Donuts coffee so far.