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PMC Research Concludes Broccoli Value Chain Analysis

On June 8, at 11:00 am, a presentation and public discussion of the research findings – “Broccoli Value Chain Analysis” will be held at the Center for Civic Engagement office, in Marneuli, Georgia.

The aim of the study was to conduct broccoli value chain analysis and study export potential of the product on the European market. Within the scope of this research, along with other work, individual interviews and focus groups were conducted.

The analysis of the current situation revealed the following challenges in the sector:

  • Law productivity of the production
  • Lack of experience
  • Unstable market
  • Lack of equipment
  • Lack of processing facilities
  • Lack of high quality seeds
  • Lack of examples of safe food production
  • Low consumer awareness about the benefits of broccoli

Farmers, civil society organizations, representatives of Agriculture Projects Management Agency (APMA) and experts in agricultural sciences will attend the event.

Along with the research outcomes, recommendations will be also discussed within the event. The study shows that broccoli is a high profit margin vegetable that has more potential on domestic markets than in case of export.

The research was conducted by PMC Research together with the local civil society organizations and in collaboration with People in Need, in the framework of the EU project – “Regional Civil Society Organizations Supporting Free Trade with Europe”.