Interview with Public Relations Manager of Caucasus University Mariam Maghularia.
Why did you decide to enter this field and what opportunities does it give on terms of career growth?
It happened by itself, as I’ve been working, I was working as a journalist in the news service, writing articles and bringing information to the public, communication with people became my favorite job. PR gives you an opportunity to share news and dynamics of the company to public, we have a lot of platforms for that, which means our possibilities grow. It is career growth when you love your job and trying to catch up with novelties. This is exactly what I always wanted to do.
What does it take to hold successful communication with public?
Being aware of your skills correctly, which is important to hold communication. Good team, who works with you hard to popularize organization, company, in our case university it is.
What three tips would you offer someone just starting out in PR?
It is hard to give an advice, as it comes after gaining experience, but I know what’s important, being available, open, social, and passionate at what you do.
What do you wish you would have known before starting your career in PR?
While working as a journalist, I had contacts with PR managers, I could roughly guess their work specific, but our work is not only about preparing press releases, arranging respondents and answering questions, now I know that it’s very intensive work. I always try to learn something new, as PR is very alive and active field.
Describe your typical work week.
We work constantly. Marketing and PR department is actively involved in university’s life and important processes. We plan events, monitor social media and channels, communicate with staff and students, etc. Education field is interesting, when you work at Caucasus University it’s guaranteed to have interesting working environment.
How would you go about finding relevant contacts and sources?
The job title answers this question, by communication, relationships, and contacts. Meaning, complying the other side by giving absolute information. It’s individual, one should consider specific situations.
How would you prioritize and start your work day?
It’s an old habit get acquainted with news as I wake up, learn what’s trending, any information effects on planning a day or week. I don’t have any significant ritual, neither standard answer, for example: I start a day with coffee.
What are the required skills to be a successful public relations?
I will note again, stay informed, know what’s happening at your job, field, media, etc. You should never be behind, you should ‘’check your pulse’’, be inquisitive, share and receive other’s visions. PR manager should know how to send correct messages and ask right questions. You should be always available, as you never know when it will be your need, as a mediator.
What trait do you value the most in your co-workers?
Fairness and objectiveness. Being a team player is also very important.
What is the best PR practice technology can’t change?
Public relations field expands, despite the merger of marketing, sales, advertising, social media (as a platform) and other communications sites in the neighboring areas, it’s important to have your reputation as well as the credibility rate for you. Technologies can not replace this
What are some of the growing trends in the public relations industry?
We still share news through releases, call producers, inform information agencies, journalists of various media outlets. It gets easier to communicate and send messages nowadays and we try to work out new methods.